“ We’re going to have to redesign the social compact in some fairly fundamental ways over the next 20 years. At some point, when the problem is not just Uber but driverless Uber, when radiologists are losing their jobs to AI, then we’re going to have to figure out how do we maintain a cohesive society and a cohesive democracy in which productivity and wealth generation are not automatically linked to how many hours you put in, where the links between production and distribution are broken, in some sense. Because I can sit in my office, do a bunch of stuff, send it out over the Internet, and suddenly I just made a couple of million bucks, and the person who’s looking after my kid while I’m doing that has no leverage to get paid more than ten bucks an hour.” -Barack Obama to David Remnick, November 28, 2016, !e New Yorker. 6
OgilvyRED Future of Work Flipbook Page 4 Page 6