In my last trend report, I posited that there is no longer such a thing as a traditional “competitive set” in business—that is, a notion that your company’s competitors are merely the other companies producing similar products. Instead, I believe your competition is everyone. I also believe that your competition is always Alphabet and Amazon, because these two guys like to gobble up industries for sport. 18 Radu Bercan/Shutterstock.com
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