Let’s look at Uber vs. the new taxi-hailing service one of the hottest companies in the country. Curb. Built by Verifone, Curb is an Uber copycat That’s post-capitalism in action, and the immense that thanks to non-rival goods, was able to “copy complexities of competing in a world of networks paste” a bunch of Uber’s most important ideas and non-rival goods. (tethering cars to a map via GPS, etc). When Uber—long known for being cavalier— responded insensitively to President Trump’s Muslim ban, young people took to Twitter and implored each other to #deleteUber. The campaign went so viral, Uber’s often-ignored competitor Lyft became one of the 10 most downloaded apps. 200,000 Uber accounts were deleted. One day Curb didn’t exist, and then one day it did. One day Lyft was an unpopular step sibling to its private stock superstar older brother Uber, and the next day (literally, the very next day) Lyft was 67
OgilvyRED Future of Work Flipbook Page 60 Page 62