A WHY BE A FOOD COMPANY !ink about the Facebook Certified Professional When you can be a gardening example—is there a certification that your own company? company can offer? If you’re !e Home Depot, is there a badge that your best, most honest B WHY SELL SOMEONE A DRESS contractors could earn? How can you be a coveted badge or seal of approval on a best-in- When you can lease them one? class professionals resume? C WHY SELL A DEVICE ONCE When you can sell a permanent subscription to that device, the next device and the next device? 145
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