The “art of management,” as Frederick Taylor defined it, was built around the notions of centralization and hierarchy. In Taylor’s world, workers showed up from 9 to 5 on weekdays in order to be managed by a superior, who knew everything about what they were doing. These workers needed each other in order to be productive (the factory line can’t run with only 4 of its 20 people), and they also needed the manager to puzzle through any inefficiencies. The more efficient the group became with their time, the faster those goods got produced, the more money management made. Centralized factories—and companies—competed with each other to build the very best thing. Capitalism ‘got’ Ford vs. GM vs. Honda, for sure. What the aforementioned thinkers argue that it doesn’t ‘get’ is the Uber. 37
OgilvyRED Future of Work Flipbook Page 32 Page 34