DID HISTORY REWRITE ITSELF? At one point in his 1993 book, Peter Drucker argues that Marxism was “wrong” because ON MARXISM, THE PROLETARIAT, Marx’s predictions of revolution never happened at the scale he imagined. Or as Harari writes in AND THE QUIET COMPROMISES 2016, we never bore witness to Marx’s prediction of “an increasingly violent conflict between the OF THE BOURGEOISIE proletariat and the capitalists, ending with the inevitable victory of the former and the collapse of the capitalist system.” In Yuval Noah Harari’s outstanding new book HOMO DEUS, he reflects on the rampant similarities Harari goes on to make the fascinating argument of today to Marx’s time—the few holding all the that because Marx wrote Das Kapital and people wealth and power, the many attempting, often in actually read it, he prevented the very future vain, to alter that reality. he predicted! 76
OgilvyRED Future of Work Flipbook Page 69 Page 71