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IMPROVED NETWORK INTELLIGENCE Our social networks haven’t really changed in to the oldest way possible—I went to a bookstore more than a decade, and they’re beginning to and wrote down the names of jackets I liked that I look a little long in the tooth. thought had something in common with my book. Last year my publisher and I were trying to find the LinkedIn is already working on tools that help best illustrator to design my book jacket. Because organizations find exactly the right freelancers the book’s a bit specific (it’s about technology, yes, for their business challenges. These tools will no but also hopefully funny and entertaining, as well) doubt improve in under 5 years. so there wasn’t an established “go-to” designer in mind. How would I find the best designer for me? LinkedIn was useless, as was Behance (too much to sift through with both services). I reverted 108

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