3. How to express our brands De Ruiter Our logo / Clear space & minimum sizing Clear space is the area around the logo that is free of all other graphic elements such as type, images or other logos. Clear space ensures that the logo will always appear unobstructed and distinct in all environments. Always keep the logo visible and legible by maintaining the minimum required clear space. While more space is ideal, use the Bayer Cross from the logo to determine the minimum clear space required. Measure from the tallest and widest point of the logo. When used on its own, the De Ruiter icon is the only exception to the clear space rule because the icon can be used as a watermark or design element. Always allow a space of at least 25% of the Bayer Cross diameter all around the rectangle on which the logo sits. 100% 25% 100% 25% To protect the integrity, detail and legibility of the logo, a minimum size has been established. The scale of the logo may increase as needed, but it should not be smaller than the minimum size. The minimum size the De Ruiter logo can appear with the tagline is 51mm (2 inches). The minimum size the logo can appear without the tagline is 32mm (1.26 inches), and in this case it must be in all black to align with corporate brand guidelines. If the Bayer Cross is 10mm (0.394 inches) or smaller it must be black, and it cannot be used at all when 5mm (0.197 inches) or smaller. Do not use a De Ruiter logo at all when the Bayer Cross would be less than 5mm (0.197 inches). 51 mm (2 inches) 32 mm (1.26 inches) 52 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 53