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The Metaverse Overview : Vision, Technology, and Tactics | Industry 3.2 Types of participators, The future Metaverse will see fierce driving. Moreover, Omniverse has cooperation and competition competition between Microsoft and formed its own ecosystem based on There are four main classes of internet companies, especially in the micro-services and a third-party digital Metaverse solution providers: internet access layer, technology platform content creator. companies, hardware companies, layer, and infrastructure network layer software development companies, and (including cloud) where both groups The fourth group are the new new entrepreneurs. have a footprint. In the application entrepreneurial Metaverse companies, layer, Microsoft's strength is the with each focusing on a specific In the future Metaverse landscape, enterprise Metaverse, whereas most segment. Many of them have been these four classes of company will internet companies attach greater around longer and acquired first- be involved in stronger cooperation importance to consumer Metaverse. mover advantage in their specific inside, and stronger competition However, we also expect stronger markets, such as Roblox (gaming and outside, each class. competition in this layer as most community), Decentraland (community internet companies are also serving and gaming), OpenSea (NFTs), and The leading internet companies include and enlarging their enterprise market. Sandbox (gaming and community). Meta, Google, and Amazon in the Although the market values of Roblox US, and Baidu, Alibaba, Tencent, and The third group (hardware companies) and OpenSea have each exceeded Bytedance in China. Most of them own is represented by NVIDIA. NVIDIA USD10 billion, most entrepreneurial the multiple technologies needed to maintains strong leadership in AI, high- Metaverse companies have a small create the Metaverse, have massive performance computing (HPC), and market size and have are dedicated user bases, abundant application chips, establishing solid foundations to niche technologies or applications, scenarios, and have brought the in the Metaverse infrastructure and including Lingo3D, Attrsense, Cyzone, Metaverse into their long-term technology platform layers. In the and Deemos. strategies. They are expected to take second half of 2021, NVIDIA announced the main roles of Metaverse platform Omniverse—the first simulation and For internet giants, these innovative constructors and community owners. cooperation platform to support enterprises can become solutions Metaverse construction. Omniverse providers for specific Metaverse The second group, software is now open to millions of users and scenarios via collaboration or M&A. For companies, is represented by because it has high efficiency and low example, Tencent has invested heavily Microsoft, which has business plans for cost is expanding rapidly in multiple in Roblox, Bytedance has acquired all four layers of the Metaverse and is fields, including architecture, media, VR provider Pico, and Meta acquired emphasizing enterprise applications. product design, and autonomous- Oculus several years ago. Figure29: Participants in the Metaverse Hardware Internet Technology Vendors Manufactur- ers Software Entrepreneur 小鸟看看 Technology (Small Particles Vendors of Technical Flow) Source: Deloitte analysis 34

Deloitte The Metaverse Overview - Page 34 Deloitte The Metaverse Overview Page 33 Page 35

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