SUPERIOR ESSEX BRAND GUIDELINES | 05 REV 03.22/VER 4.0 SUPERIOR ESSEX ICON The Superior Essex icon is the single visual element that appears in every version and iteration of the company’s branding. The logos of Superior Essex, Essex and Essex Brownell all feature this central icon. The Superior Essex icon features three curves representing the flanges of a wire/ cable reel. The color of the curves is determined by the background on which the logo is placed. The curves should always be represented as the background color. The icon should never be used alone as the sole graphic representation of the brand. The icon can be used as a sole graphic element if used as a background. Do not recreate the Superior Essex icon. Download the icon at superioressex.com/branding or contact [email protected] . See OFFICIAL COLORS on page 12.