SUPERIOR ESSEX BRAND GUIDELINES | 17 REV 03.22/VER 4.0 TAGLINE All Superior Essex business units can use the corporate tagline. The E, Y, L and W are always capitalized. Everywhere You Live and Work® is a registered trademark and should end with a registration ® symbol. The appropriate symbol should appear in superscript in the upper right-hand corner of a mark. If it is not practical or aesthetically pleasing to place it there, it should be dropped to the lower right- hand corner of the mark. A symbol should not be placed above, below, or to the left of a mark. Place a superscripted registration symbol ® after the phrase, “Everywhere You Live and Work,” when it is first used in copy. The registration mark can be omitted when used on the cover or in a headline, provided there is at least one conspicuous use of the mark on the face of the writing. Creation of a new tagline for a business unit requires consultation through Superior Essex Corporate Marketing and Legal teams. Contact [email protected] with your request. NORMAL Everywhere You Live and Work® CAPITALIZED EVERYWHERE YOU LIVE AND WORK®
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