SUPERIOR ESSEX BRAND GUIDELINES | 36 REV 03.22/VER 4.0 1½x 1x 1½x 1½x ½x 1x ½x ½x 1x TYPE B TYPE A BUILDING SIGNS When trying to determine the most appropriate sign type for a building application, the following should be taken into consideration: landlord and city/local restrictions, background materials and colors, visibility and lines of sight, building size, colors and sizes of other sign types in the vicinity, electrical hook-ups and availability and background material surface obstructions. SIGN TYPE The most preferable sign type is internally illuminated channel icon and letters as shown (Type A). The preferred color is black and red if the background material provides sufficient contrast. A white sign cabinet with black and red logo can also be used or if the background does not provide sufficient contrast or allow for channel letters (Type B). These general guidelines apply to signage for Superior Essex, Essex and Essex Brownell offices and buildings. Do not recreate logo artwork. Download the Superior Essex logo at superioressex.com/branding or contact [email protected] . Before producing or installing signage of any kind, submit drawings and specifications to Corporate Marketing for approval at [email protected].