Vehicle Safety Our safety brand, Periscope, helps customers see how GM looks at safety, holistically. Periscope is how we engineer for safety through a human lens—focusing on driver behaviors and the driving environment, and developing features and technologies that can assist the driver and help keep customers safe. Periscope brings together safety research, advocacy and technology to focus on the safety of drivers, passengers and those outside the vehicle. Part of our safety research is work with world-renowned universities and institutes, including the Virginia Tech Transportation Institute (VTTI) and the University of Michigan Transportation Research Institute (UMTRI). Our safety advocacy supports nonprofit organizations, including Safe Kids Worldwide. And, our development of in-vehicle technologies can help drivers avoid crashes, reduce injuries and save lives. A Holistic Approach to Vehicle Safety Periscope embodies safety from three perspectives Zero Crashes The Vehicle Engineering advanced technologies and features. The Driver Education and advocacy to help reduce driver error and risky driving behaviors. The Environment Leveraging renowned research partnerships to help influence vehicle and driving policies to make city and community infrastructures safer. GM has a rich history of safety innovation—from the first production airbag systems in the 1970s to today’s Super Cruise feature, which uses a series of escalating alerts (including a steering wheel light bar) to prompt the driver to pay close attention to the road ahead (monitored by a Driver Attention System face camera) and take steering control whenever take-over requests are issued. Chevrolet safety engineer helping her teenage daughter learn to drive using Chevrolet teen driver technology. Skip Navigation Introduction Reducing Emissions Design for Environment Technology Customers Safety Diverse Workforce Human Rights Supply Chain Communities Governance 2021 SUSTAINABILITY REPORT 53