90 Version 1.2 December 11, 2009 Division Name Divisions: don’ts Pfizer Branding Guidelines / Visual i dentity / 3. divisions General users c ommunications Professionals design agencies DO NOT lockup with logo. DO NOT create special logos. DO NOT use as a Business Unit signature. DO NOT add drop shadows or other effects. DO NOT use in all upper case DO NOT use in any color but blue or knockout.