42 Version 1.2 December 11, 2009 Imagery don’ts Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / imagery DO NOT use dark imagery. DO NOT use oversaturated imagery. DO NOT use depressing or graphic imagery. DO NOT use imagery with a busy background. DO NOT use stylized (posed) imagery. DO NOT distort imagery. General users c ommunications Professionals design agencies