53 Version 1.2 December 11, 2009 Build your grid: step 2 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / Grids General users c ommunications Professionals design agencies 0.2" 0.25" 0.25" 0.5" 0.5" 0.5" 1 2 3 4 5 6 7 Columns 8 9 10 1. create 10 columns within the text margin. 2. set the gutter to 0.2" inches. For an image and text margin of 0.5", set your gutter at 0.2" . Use this ratio of margins to gutter size (1 : 4) to determine gutter sizes for printed communications larger than a standard U.S. letter size document. Grids for layouts smaller than a standard U.S. letter size should use 6 or 3 columns. U.S. letter size is used for sample purposes.