60 Version 1.2 December 11, 2009 Setting up the grid Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout General users c ommunications Professionals design agencies 0.2" 0.25" 0.25" 0.5" 0.5" 0.5" U.S. letter size is used for sample purposes. step 1 Set your margins based upon the document size you are building. For this 8.5" x 11" example, the image margin is 0.25" inches and the text margin is 0.5" inches. step 2 Create 10 columns within the text margin, and set the gutter width to 0.2" inches. Use this ratio of margins to gutter size (1 : 4) to determine gutter sizes for printed communications larger than a standard U.S. letter size document. step 3 Set the typographic baseline at 3pt increments relative to the top margin.