51 Version 1.2 December 11, 2009 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / t ypography System typeface Pfizer’s system typeface is Arial. Only use it when FS Albert is not available. When to use Situations where FS Albert cannot be used include but are not restricted to: Microsoft PowerPoint, Microsoft Word documents, or HTML content on web applications. Arial Regular Arial Italic Arial Bold Arial Bold Italic General users c ommunications Professionals design agencies