77 Version 1.2 December 11, 2009 f ormat 6” x 3” t ypography Pfizer inc: FS Albert Bold 10/11 pts. address: FS Albert Light 9/11 pts. Set all text u&lc, flush left, ragged right, normal tracking Use two letter, all capital abbreviations for states c olor Pfizer logo: PMS Process Blue t ext: Black logo width: 0.75” Printing method: Offset Paper: Bright White 100lb Mailing Label Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / applications / office system General users c ommunications Professionals design agencies Pfizer Inc 235 E ast 42nd Street New York, NY 10017 .25” .25” .75” 6” 3”