64 Version 1.2 December 11, 2009 Content area Brand area Opportunities to Build Partnership New acquisitions for a healthier world image area Opportunities to Build Partnership New acquisitions for a healthier world Placing the imagery Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout step 1 Choose an image. step 2 Crop the image within the designated image margins or crop the image within the entire content area for a full bleed approach. Ensure sufficient contrast and legibility for typography, illustrations, and the Pfizer logo. U.S. letter size is used for sample purposes. Content area Brand area Opportunities to Build Partnership New acquisitions for a healthier world image area Opportunities to Build Partnership New acquisitions for a healthier world General users c ommunications Professionals design agencies