40 Version 1.2 December 11, 2009 Imagery: cropping Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / imagery crop appropriately A communications piece will have more impact when an image is appropriately scaled and cropped. original Start with an appropriate foreground, midground, or background image. cropping Select an area that is an appropriate size for your document. original cropped original cropped original cropped f inal image should • Focus on a single subject • Be free of clutter (distracting shapes) • Provide ample clear space for typography and graphic elements General users c ommunications Professionals design agencies