95 Version 1.2 December 11, 2009 Solution Overview Pfizer Branding Guidelines / Visual i dentity / 4. Pfizer Programs & initiatives C o r po r a t e -w i d e I n t e r na l O p t i o n A Ex t . C o r p - w i d e P r o g r a m C o r po r a t e -w i d e E x t e r na l Progra m N a m e ® A P r o g r a m P ro g r a m N a m e ® A P r o g r a m Applying High Science to Diffi cult P roblems O p t i o n A I n t . C o r p - w i d e P r o g r a m Applying High Science to Diffi cult P roblems P R OG R A M NA M E P R OG R A M NA M E O p t i o n B I n t . C o r p - w i d e Su b - p r o g r a m P R OG R A M NA M E Applying High Science to Diffi cult P roblems S u b - p r o g r a m S u b - p r og r a m O p t i o n B Ex t . C o r p - w i d e S u b - p r o g r a m Progra m Nam e ® A P r o g r a m P rogr a m Nam e ® A P r o g r a m Applying High Science to Diffi cult P roblems S u b - p r o g r a m S u b - p r og r a m P R OG R A M NA M E General users c ommunications Professionals design agencies