62 Version 1.2 December 11, 2009 Title Header Intro text Body text Side bar/Caption Subhead Quote/Callout Description text Brand area Content area This is sidebar copy porta lectus et ultrices. Donec vehicula lectus id lacus rhoncus sit amet iverra neque cursus. Nullam ante lorem. Cras ac erat a nibh tempus dignissim sit amet vitae erat. Suspendisse potenti. Nunc tempor tincidunt auctor. Donec at erat libero, et sagittis diam. Donec vestibulum pulvinar augue id pellentesque. Donec sapien ligula, vulputate a venenatis sit amet, gravida id ligula. Estib um ac augue et enim vehicula tincidunt in interdum odio. Ebi vitae elit tortor. Donec bibendum lacus ut augue entum eleifend. Etiam porttitor vestibulum leo, ac commodo dui porttitor sit amet. Donec congue, tellus sit amet blandit scelerisque Subhead This is Body copy dignissim sit amet vitae erat. Suspendisse potenti. Nunc tempor tincidunt auctor. Donec at erat libero, et sagittis diam. Donec vestibulum pulvinar augue id pellentesque. Donec sapien ligula, vulputate a venenatis sit amet, gravida id ligula. Stibulum ac augue et enim vehicula tincidunt in interdum odio. Morbi vitae elit tortor. Donec bibendum lacus ut auguesio condimentum eleifend. Etiam porttitor vestibulum leo, ac commodo dui porttitor sit amet. Donec congue, tellus sit amet blandit scelerisque Header line 1 Header line 2 Intro copy line 1 Intro copy line 2 Intro copy line 3 “This is the quote or callout risus id eleifend convallis, enim urna egestas quam, nec bibendum massa nisl eget nisl. Curabitur nibh arcu, gravida in fermentum id, feugiat eu eros. Donec nisi tortor, laoreet vel rutrum in, lobortis vitae ante. Pellentesque adipiscing dolor non arcu gravida volutpat. Sed mattis augue ac enim placerat porttitor.” Title line 1 Title line2 Duis auctor, risus id eleifend convallis, enim urna egestas quam Use the following type hierarchy to set type in your layout. Adhering to these styles will ensure a consistent style across all Pfizer communications. title FS Albert Light 36/42 pt description text FS Albert Light 12/15 pt Quote/c allout FS Albert Light Italic 18/21 pt header FS Albert Light 18/21 pt intro text FS Albert Light 12/15 pt subhead FS Albert Bold 9/12 pt side bar/c aption FS Albert Light 7/9 ptt Body text FS Albert Light 9/12 pt Placing the typography Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout U.S. letter size is used for sample purposes. General users c ommunications Professionals design agencies