61 Version 1.2 December 11, 2009 c ontent area Full bleed images may encompass the entire length of the workspace. Use the designated content area for all other content (type, imagery, and illustration). Brand area This defined space is reserved for the logo, themeline, and branded art. The upper-most limit of the brand area is governed by the clear space of the Pfizer logo. Content area Y X Brand area full bleed image area Setting up the workspace Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout U.S. letter size is used for sample purposes. Maximum height of the alternate image area is half the document height. General users c ommunications Professionals design agencies