93 Version 1.2 December 11, 2009 Pfizer Programs & Initiatives Overarching Programs and Initiatives should have a consistent look and feel, and help demonstrate Pfizer’s leadership in health care. The following pages show how Programs and Initiatives should be expressed using a consistent typographical system that links closely with the Pfizer masterbrand and ensures Pfizer is receiving credit for the contributions that different programs and initiatives across the organization are making to the many facets of health care. Pfizer Branding Guidelines / Visual i dentity / 4. Pfizer Programs & initiatives General users c ommunications Professionals design agencies