71 Version 1.2 December 11, 2009 Sample posters demonstrate how the elements come together to support and enhance the messaging. They also show how a story can be energized by varying image styles and placement of type on the Pfizer grid. Poster 1 Typographic hierarchy (using FS Albert), PDot display type and imagery combine on this spread to tell a complete story. Poster 2 Typographic hierarchy (using FS Albert), dotted illustration, and imagery combine on this poster to tell a complete story. Sample posters Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / how to build a layout Providing High-value Medicines for People Around The World Donec fermentum leo eu metus pharetra pharetra. Proin convallis malesuada orci in rutrum. Sed mattis malesuada lacinia. Ut tempor ante et leo iaculis ut lacinia eros pharetra. Sed turpis lorem, sagittis vel fringilla a, tincidunt aliquet leo. Nam egestas sollicitudin viverra. Quisque sed augue non elit blandit tristique sit amet eu ligula. Fusce non sapien sit amet eros euismod pharetra porta non velit. Vivamus vitae sem a risus aliquet feugiat vestibulum sit amet odio. Sed fermentum convallis vestibulum. Integer tempus, diam id fringilla pretium, tellus urna vehicula lacus, sit amet viverra velit enim eget metus. Fusce interdum ligula eu risus pellentesque eleifend. Integer sit amet semper sem. Pellentesque tincidunt nisi sit amet eros tempor egestas. Mauris feugiat nunc quis odio tincidunt nec hendrerit mi venenatis. Sed sit amet dictum tellus. Duis lacinia dapibus quam, sed commodo ante cursus faucibus. Morbi aliquam interdum ligula, id dapibus eros condimentum eu. Cras dapibus commodo malesuada. Imagine tomorrow Donec fermentum leo eu metus pharetra pharetra. Proin convallis malesuada orci in rutrum. Sed mattis malesuada lacinia. Ut tempor ante et leo iaculis ut lacinia eros pharetra. Sed turpis lorem. Poster 1 Poster 2 General users c ommunications Professionals design agencies