81 Version 1.2 December 11, 2009 Enabling Functions Enabling Functions are a core part of the Pfizer brand and can help build Pfizer’s reputation and should not be branded. The following pages show how Enabling Functions should be expressed using a consistent typographical system that links closely with the Pfizer masterbrand. Pfizer Branding Guidelines / Visual i dentity / 2. enabling f unctions General users c ommunications Professionals design agencies