49 Version 1.2 December 11, 2009 Pfizer Branding Guidelines / Visual i dentity / 1. the masterbrand / t ypography Display typeface PDot is a display font designed exclusively for Pfizer. PDot is derived from the dotted illustration style of the Pfizer visual system and can be used in combination with FS Albert. PDot helps to create a unique look and proprietary narrative feel for the Pfizer brand. When to use Only use PDot in sentence case and for display purposes at a type size no smaller than 36pts and for short headlines. Always use the PDot typeface to knock out to white, and never color the typeface. usage rights Pfizer retains the exclusive rights to PDot. When sharing the font with external agencies, colleagues should have written agreements that prevent the usage of the font for projects other than Pfizer’s. The font can be downloaded from the Intranet at: (id.pfizer.com) PDot is a display typeface. Always knock out the typeface to white. ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxy z!@#$%^&*()_+{}[]|\?.,;’ General users c ommunications Professionals design agencies