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RELAYTO Blog

The blog covers topics such as design, technology, and marketing, making it a valuable resource for professionals in various industries.

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Experience-focused Leaders & Investors...

Welcome to Experience-focused Leaders & Investors, a multimedia podcast hosted by Alex Shevelenko, CEO of RELAYTO AI. We speak with senior business and tech leaders about experiences that move organizations, customers, and society forward—blending audio, video, web, and eBook into memorable insights you can use.
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Podcast Transcripts

Explore insights, stories, and strategies from leaders across industries with our podcast transcripts. Dive into each episode's full conversation to revisit key moments or uncover new perspectives at your own pace.
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Newsletters

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Corporate Communications

Find great ideas and learn from industry leaders.
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Top 50 Women in B2B Tech

In ever-changing B2B content world, women are making their mark and paving the way for others to follow. We are honored to recognize their contributions by presenting our list of the Top 50 Women in B2B content - the movers and thinkers shaping the industry.

All content

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Marketing Director at IMS/Omnicom Group rates RELAYTO 10/10

RELAYTO gets a perfect score for its intuitive interface, robust customization options, and powerful analytics. Nicole Hite shares on G2 how valuable RELAYTO is for IMS' sales teams, as it allows them to effortlessly create personalized presentations, share content, and track prospect activities.
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S 02 | Ep 47 Why Customers Don't Buy Pain Points or ROI

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S 02 | Ep 46 How to Build Your "Uncertainty Muscle" When the...

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S 02 | Ep 45 The 1,000-Yard Stare: How Near-Death Rewrites Success

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S 02 | Ep 44 How to Turn "The Good, the Bad, and the Ugly" of...

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S 02 | Ep 43 Rebranding the CMO: Drop the "ING" and Speak the...

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S 02 | Ep 39 Why Investors Aren't Buying Your Startup

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S 02 | Ep 38 Why Your Childhood "Programs" Are Tanking Your...

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S 02 | Ep 36 Surgically Deboned: How Modern Finance Kills Great...

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S 02 | Ep 37 The Anti-Sales Manual: How Curiosity Closes More...

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S 02 | Ep 36 Surgically Deboned: How Modern Finance Kills Great...

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S 02 | Ep 35 Building Brands with Heart: How Emotion Drives B2B...

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S 02 | Ep 34 The Thursday Night Finish: How the "Hidden 10%" are...

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S 02 | Ep 33 The Path from Seed Stage to a Billion Dollar Exit

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S 02 | Ep 32 Marketing as the Linchpin: Why the Future of Revenue...

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S 02 | Ep 31 The 4 Step Mental Algorithm for High Achievers

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S 02 | Ep 30 Net Worth vs. Self-Worth: Why Your Startup Isn't You

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RELAYTO in the News 2025

We're thrilled to share the latest market recognition and momentum on toward our mission of bringing AI-powered interactive content experiences to everyone. Here are a few recent highlights:
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S 02 | Ep 29 The Portal to Your People: Why Your Camera is Your...

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S 02 | Ep 28 Predictable Magic: The $10 Billion Design Secret

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S 02 | Ep 17 Your Documents Speak Louder Than You Think [COPY]

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S 02 | Ep 27 From Forbes 30 Under 30 to Salesforce Exit: Scott...

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S 02 | Ep 26 The Productivity Paradox: Why AI Hasn't Saved the...

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S 02 | Ep 26 The Productivity Paradox: Why AI Hasn't Saved the...

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S 02 | Ep 26 The Productivity Paradox: Why AI Hasn't Saved the...

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S 02 | Ep 25 The Double-Edged Sword of AI in Financial Services

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S 02 | Ep 25 The Double-Edged Sword of AI in Financial Services

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S 02 | Ep 24 From Wharton to Amazon: Business Model Innovation in...

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S 02 | Ep 24 From Wharton to Amazon: Business Model Innovation in...

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S 01 | Ep 62 Understanding the Non-Linear Buyer Journey

A New Approach to Marketing
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S 02 | Ep 17 Your Documents Speak Louder Than You Think [COPY]

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Karen Walker

Operating Partner of Goldman Sachs
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S 02 | Ep 23 The End of the Hero: Why the Smartest Person in the...

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S 02 | Ep 23 The End of the Hero: Why the Smartest Person in the...

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S 02 | Ep 22 Stop Passing the Hot Potato: Leadership in...

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S 02 | Ep 21 The $120 Billion Founder Community You Have Never...

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S 02 | Ep 21 The $120 Billion Founder Community You’ve Never...

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S 02 | Ep 20 The Last Frontier is Ourselves: Leading from the...

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S 02 | Ep 20 The Last Frontier is Ourselves: Leading from the...

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S 02 | Ep 19 How to Connect Frontline Workers to Strategy and...

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S 02 | Ep 19 How to Connect Frontline Workers to Strategy and...

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S 02 | Ep 18 From Design Sprints to Boardrooms: Turning...

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S 02 | Ep 18 From Design Sprints to Boardrooms: Turning...

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S 02 | Ep 17 Your Documents Speak Louder Than You Think

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S 02 | Ep 17 Your Documents Speak Louder Than You Think |...

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S 02 | Ep 16 Why leaders shouldn’t be the smartest person in the...

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S 02 | Ep 16 Why leaders shouldn’t be the smartest person in the...

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S 02 | Ep 15 Show, Don’t Tell: Donna Griffit on Breaking Through...

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S 02 | Ep 15 Show, Don’t Tell: Donna Griffit on Breaking Through...

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S 02 | Ep 14 From Armani to Regenerative Cotton: Federico...

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S 02 | Ep 14 From Armani to Regenerative Cotton: Federico...

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S 02 | Ep 11 Owning the Problem: Christopher Lochhead on Why the...

Christopher Lochhead is a three-time public company CMO and best-selling author of Play Bigger, Niche Down, and The Existing Market Trap. He is recognized as one of the leading voices in category design, helping companies create and dominate new markets rather than compete in existing ones. Christopher is also the host of the top-rated business podcast Follow Your Different, where he interviews founders, innovators, and thought leaders shaping the future of business and technology.
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Christopher Lochhead PodBook™

A thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design.
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S 02 | Ep 11 Owning the Problem: Christopher Lochhead on Why the...

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Rewriting the Rules: Innovation and Brand Performance in...

A talk with Haider Alleg, strategist, entrepreneur, founder of Kaiju Marketing, and GP at Allegory Capital — to explore how innovation thrives even in the most regulated industries.
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S 02 | Ep 10 Rewriting the Rules: Innovation and Brand...

Haider Alleg is a strategist, entrepreneur, and investor helping regulate an industry's scale through innovation and brand performance. As the founder of Kainjoo, a marketing and strategy consultancy for regulated industries, and GP at Allegory Capital, Haider can bring us some really interesting perspectives on what it takes to innovate in sectors that are notoriously hard to innovate in.
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S 02 | Ep 10 Rewriting the Rules: Innovation and Brand...

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Haider Alleg

Haider Alleg is a strategist, entrepreneur, and investor helping regulated industries scale through innovation and brand performance. As Founder of Kainjoo and GP at Allegory Capital, he blends enterprise discipline with startup agility, drawing on Kaizen, Lean Six Sigma, and behavioral science to guide transformation. A former executive at Ferring, Richter, and Accenture, Haider now advises boards and backs ventures shaping the future of complex industries.
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Sami Inkinen

Today on Experience-focused Leaders, I’m joined by Sami Inkinen. He is a Co-Founder and CEO of Virta Health, an innovative company that’s helping over 100,000 people reverse type 2 diabetes and obesity through clinically-proven nutrition and digital care. Sami previously co-founded Trulia, scaled it to IPO, and sold it for $3.5B. At Virta, he’s not just transforming chronic care. He’s proving that outcomes and cost savings can go hand in hand.
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Melissa Reaves

Melissa Reaves is the founder and CEO of Story Fruition, a public speaking and storytelling training company. She helps leaders create powerful narratives using her Mind Movie Method, which has raised over $170 million for clients. Melissa is the best-selling author of The Storyteller's Mind Movie book. She teaches storytelling at Seattle University and Washington State University, guiding leaders to connect with audiences through authentic communication.
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Aaron Dun

Aaron Dun is a B2B marketing executive with 15+ years of experience in growth, product marketing, and demand generation. He has led teams at Datto, SnapApp, and Intronis, driving revenue growth and successful exits. At Intronis, he tripled new bookings and doubled ARR before the company was acquired by Barracuda Networks. Aaron is also an advisor to Jobiak and a frequent speaker on marketing and scaling teams.
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S 02 | Ep 9 From Trulia’s $3.5B Exit to Virta Health: Rethinking...

Sami Inkinen is the co-founder and CEO of Virta Health, a unicorn that’s helping 100,000 people reverse type 2 diabetes and obesity through clinically proven nutrition and digital care. Sami previously co-founded Trulia, scaled it to an IPO, and then sold it for $3.5 billion. And on top of all that, he’s a rockstar athlete, a super Ironman, a father, and a genuinely good human being.
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S 02 | Ep 9 From Trulia’s $3.5B Exit to Virta Health: Rethinking...

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Prepare Your PDF for RELAYTO: Simple Steps to Success

In just 8 minutes, learn quick formatting tips and setup strategies to ensure a smooth transition to interactive experiences.
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S 02 | Ep 8 Mind Movies for Leaders: Persuade, Inspire, Connect |...

Melissa Reaves is the founder and CEO of Story Fruition, a public speaking and storytelling training company. She helps leaders in both large enterprises and startups apply her mind movie method, which is also described in the bestselling book and audiobook.
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S 02 | Ep 8 Mind Movies for Leaders: Persuade, Inspire, Connect |...

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S 02 | Ep 7 Content That Sells: Short-Term Ammo, Long-Term Impact...

Aaron Dun is the VP of Marketing at Thoropass. He is a go-to-market leader with 15 years of experience in growth product marketing—CMO, VP of Marketing, demand generation—you name it. He led teams at Datto and SnapApp, one of the pioneers of interactive content. He is also one of the top 50 CMOs to follow on Pavilion's list from last year.
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S 02 | Ep 6 From Churn to 95% Retention: The New Agency Growth...

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S 02 | Ep 6 From Churn to 95% Retention: The New Agency Growth...

Luke Tobin is a serial entrepreneur who's exited three companies, including Digital Ethos, the UK's fastest-growing marketing agency, which was sold to Cadastra. As co-CEO of Cadastra EMEA, Luke oversaw 900 employees and a $50 million revenue portfolio, working with small clients like Samsung, Unilever, and the NHS. He now leads Tobin Capital, focused on scaling high-potential companies, with a portfolio that includes well-known companies like SpaceX and RELAYTO.
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S 02 | Ep 7 Content That Sells: Short-Term Ammo, Long-Term Impact...

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S 02 | Ep 3 The Biggest Myths Holding Back Your Sales Team | Show...

Geoffrey Reid started on the ground floor of Marcus Evans Group, became its CEO, and has now taken that 25 years of experience and brought it together into a book that we'll talk about called Revenue Catalyst: Mastering the Art of Sales.
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Navigating Market Disruptions and Making Strategic Decisions

With Pete Flint, 2-time unicorn founder, co-founder and former CEO of Trulia, founding partner at NFX.
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RELAYTO in the News 2024

We're thrilled to share the latest market recognition and momentum on toward our mission of bringing AI-powered interactive content experiences to everyone. Here are a few recent highlights:
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S 02 | Ep 5 CEO Lessons from Scaling Meetup, Investopedia & More...

David Siegel is the former CEO of Meetup, Investopedia, and Seeking Alpha. He’s led these companies to 7X and 5X exits. He’s the author of the bestseller Decide and Conquer, a professor at Columbia, and a fellow alum of the University of Pennsylvania, Class of ’97.
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S 02 | Ep 5 CEO Lessons from Scaling Meetup, Investopedia & More...

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Civilization Runs on Complex Knowledge

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S 02 | Ep 4 How to Build, Exit, and Build Again: Shane Neman’s...

Shane Neman is a serial entrepreneur, venture capitalist, and real estate developer. He has had an incredible journey. After dropping out of NYU Medical School, he built JoonBug, a nightlife digital events powerhouse. He later wrote a book called NightLife Lessons and, more interestingly, founded and exited EZ Texting, the largest business SMS SaaS platform in the U.S. Today, Shane is a prolific startup investor and manages a real estate portfolio that includes properties like the Santa Monica Pier.
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S 02 | Ep 4 How to Build, Exit, and Build Again: Shane Neman’s...

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S 02 | Ep 03 The Biggest Myths Holding Back Your Sales Team |...

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S 02 | Ep 01 From Idea to Impact: How to Make Your Innovations...

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