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RELAYTO Blog

The blog covers topics such as design, technology, and marketing, making it a valuable resource for professionals in various industries.

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Employee Benefits Education

Dive into content that simplifies complex benefits topics, helping employees make informed decisions. Elevate your team's benefits knowledge and maximize the value of your benefits program.
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Experience-focused Leaders PodHub™

Welcome to Experience-focused Leaders, a multimedia podcast hosted by Alex Shevelenko, CEO of RELAYTO. We speak with senior business and tech leaders about experiences that move organizations, customers, and society forward—blending audio, video, web, and eBook into memorable insights you can use.
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Corporate Communications

Find great ideas and learn from industry leaders.
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AI Hub

Find out how AI is empowering content creation.
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Podcast Transcripts

Explore insights, stories, and strategies from leaders across industries with our podcast transcripts. Dive into each episode's full conversation to revisit key moments or uncover new perspectives at your own pace.
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Marketing

Keep yourself up-to-date with RELAYTO marketing content.
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Sales

RELAYTO sales content to keep you informed.
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Smart Marketing Execution

Book Highlights

All content

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S 02 | Ep 01 From Idea to Impact: How to Make Your...

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S 02 | Ep 2 Nobel Peace Prize Winner Oleksandra Matviichuk:...

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S 02 | Ep 2 Nobel Peace Prize Winner Oleksandra Matviichuk:...

Oleksandra Matviichuk is the head of the Ukrainian Center for Civil Liberties, an organization established 15 years ago to protect human rights in Ukraine. This organization, led by Oleksandra, won the Nobel Peace Prize in 2022. Time magazine has featured Oleksandra as one of the 100 most influential people, and former U.S. Secretary of State Hillary Clinton described Oleksandra as living proof that women are not just victims of war—they can be agents of peace and justice.
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From Idea to Impact: How to Make Your Innovations Actually...

A talk with Nick Jain, CFA and the CEO of IdeaScale. IdeaScale is an innovation software company that serves everyone from NASA to federal government agencies across the country to McKinsey.
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Geoffrey Reid

This document showcases an overview of Geoffrey Reid's roles as a CEO, adjunct professor, author, and analyst, along with contact and engagement options.
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Getting the Most Out of Your Employee Benefits: Simple Tips...

After reading this article, you'll understand why employee benefits education is key to boosting workplace satisfaction and productivity. You'll learn how to make the most of your benefits, especially during the open enrollment period. The article breaks down essential benefits like health insurance, disability insurance, and retirement plans, making them easy to grasp. Plus, you'll discover how new tech tools, like interactive guides and chatbots, can help you navigate your options and maximize your compensation package.
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Streamline Your Employee Benefits Enrollment: 5 Tech-Driven...

Employee benefits enrollment doesn’t have to be a complex, overwhelming process. With the right technology, HR teams can make it smoother, more engaging, and personalized. In this article, we discuss five innovative techniques to transform benefits enrollment into a user-friendly experience with RELAYTO's AI-powered platform.
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How to Select the Best Benefits Decision-Support Tool for...

Choosing the right benefits decision-support tool is ideal for HR teams looking to transform how their employees engage with their benefits. This guide walks you through selecting and implementing the best tool for your organization, covering everything from user experience to costs. Plus, learn how RELAYTO can supercharge your benefits education, helping employees make smarter choices and feel more connected to their benefits package.
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How AI Will Transform Employee Benefits

AI is set to transform the landscape of employee benefits. Not only will it revolutionize how benefits are administered, but it will also enhance how these programs are tailored to individual employees and improve the predictive analytics that employers and consultants use to make informed decisions.
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Sina Chehrazi on Employee Benefits

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Employee engagement with benefits info can make or break...

Learn how to create experiences that actually educate and motivate.
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HR teams spend too much time answering benefits questions

Technology that reduces this workload leads to happier clients and smoother renewals.
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S 02 | Ep 1 From Idea to Impact: How to Make Your...

Nick Jain is a CFA and the CEO of IdeaScale, an innovation software company that serves everyone from NASA to federal government agencies across the country to McKinsey.
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S 01 | Ep 62 Understanding the Non-Linear Buyer Journey

A New Approach to Marketing
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S 01 | Ep 14 Revolutionizing B2B Sales in a Post-COVID...

With the best-selling author on B2B Marketing and Sales for Early-Stage SaaS, Tech, and B2B Services
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S 01 Ep 2 | Transform Businesses with Technology

Abhinav Kumar, an award-winning Global Chief Marketing & Communications Officer at TCS.
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S 01 Ep 6 | Where You Go for Software: Reach Your Peak

With Godard Abel, the Founder & CEO of G2
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S 01 Ep 11 | Driving Business Growth Through People-Centric...

With Aaron AU who co-founded SuccessFactors: a global leader in cloud-based HR software.
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S 01 Ep 16 | Cracking the Code: Achieving Product-Market...

With Kevin Mahaffey, the Founder of Lookout & Investor in 9 unicorns
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S1 Ep 18 | Navigating the Business Landscape

With Scott Brinker, the Godfather of MarTech, Interactive Content, and HubSpot's Ecosystem
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S 01 | Ep 19 IBM's Winning Formula

Client-Centric Approach to Delivering Value and Achieving Success
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S 01 Ep 23 | Enhancing the Buying and Selling Experience

With Mark Organ, the CEO coach at Categorynauts, Founder & CEO at Influitive, and the author of ‘The Messenger is The Message’ book.
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S 01 | Ep 24 The Most Effective Strategies for Small...

Thomas Smale is the founder and CEO of FE International — a tech-focused M&A advisory firm in the $1-100M global technology sector.
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S 01 Ep 21 | Understanding Growth as a Function within...

With Guillaume Cabane, the 'Godfather of Growth' & Co-Founder of Hypergrowth Partners
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S 01 | Ep 27 Bootstrapping to $10M+ with community-led...

With Lloyed Lobo, Co-founder of fintech platform Boast.Al
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S 01 | Ep 31 The Most Important Marketing Execution...

The president and CEO of Octain Growth Systems, Clare Pric
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S 01 | Ep 34 How to Leave a Lasting Impression with...

With the 3x Oracle President, Timothy Chou
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S 01 Ep 41 | Discovering Sales and Negotiation Secrets...

With Oren Klaff, Bestselling Author of Pitch Anything and Flip the Script.
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S 01 | Ep 50 Navigating the Evolving Landscape of AI

In Marketing and Startups
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S 01 | Ep 51 Exploring the Complex Landscape of B2B...

With the founding CEO and now Executive Chair of BrightEdge,
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S 01 | Ep 53 The Evolution of B2B Content

From Data Sheets to Digital Sales Rooms
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S 01 | Ep 55 Mastering the Art of Seed Investing and...

With the co-founding Partner at Floodgate
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S 01 | Ep 54 The Role of Social Proof and Defaults in...

With Tim Ash, a highly-rated keynote speaker, presenter, and bestselling author
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S 01 | Ep 58 The Neuroscience of Marketing

Understanding Consumer Behavior for Better Results
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A Journey Through the Insurance Technology Landscape with...

With Sabine, CEO of Alchemy Crew & Co-Founder of Startupbootcamp InsurTech & Hartford’s InsurTech Hub Accelerators
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S 01 | Ep 61 Navigating the Evolving Landscape of Content...

Insights on AI, Video, and Audience Engagement
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S 01 | Ep 60 From Soldiers to Savvy Savers

Transforming Financial Planning for Military Families
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S 01 | Ep 57 Mastering the Art of Customer-Centric...

With the Emmy Award-winning business storytelling coach
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S 01 | Ep 56 From Confusion to Clarity

How RELAYTO is Changing Employee Benefits
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S 01 | Ep 49 Balancing Act

Immigrant Experiences & Entrepreneurship
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S 01 | Ep 47 The Power of Proactive Engagement in...

With Stanford University Lecturer
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S 01 | Ep 46 Navigating Cultural Differences and Consensus...

With former CEO and is now a Board Member of PinMeTo
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S 01 | Ep 45 How to Thrive in the Ever-Changing Landscape...

With the Chief Marketing Officer of Planable
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S 01 | Ep 44 The Power of Aligning Marketing, Customer...

With the CEO of LaBov Marketing Communications and Training
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S 01 | Ep 43 Understanding Investor Communications

Navigating Feedback and Customer Demand
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S 01 | Ep 42 Revolutionizing Customer Experience

Unleashing the Power of Employee Engagement
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S 01 | Ep 39 Elevating SaaS Events

Creating Memorable and Unique Experiences
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S 01 Ep 40 | Unleashing the Power of Passion

Driving Entrepreneurial Success
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S 01 | Ep 38 Revolutionizing Company Culture

Strategies for Success in Remote Work Environments
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S 01 | Ep 37 Unleashing the Power of Communication

Strategies for Success in the Digital Landscape
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S 01 | Ep 36 Authenticity Unleashed

Building Trust and Connection in Personal Branding
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S 01 | Ep 33 The Power of Positioning and Narrative in...

With the Founder of Practical Founders
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S 01 | Ep 32 Fostering Strong Connections and Credible...

Mitchell Levy is the Global Credibility Expert at Credibility Nation.
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S 01 | Ep 29 The role of customer, buyer, and employee...

With Kodi Collective Strategy & Operations Executive
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S 01 | Ep 30 Breaking the Mold

Integrating Personal and Professional Growth for Success
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S 01 | Ep 28 Managing a high-growth organization in a...

CEO, President, and Business Coach
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S 01 | Ep 26 Sustainability in Action

Transforming Businesses for Positive Impact
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S 01 | Ep 25 Unveiling Value and Transparency in...

Wes Bush coaches CEOs to scale from 6 to 8 figures in product-led revenue. He is an entrepreneur, author, and product-led growth coach.
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S 01 | Ep 20 Venturing Into the Future of Video Technology

With Mike Folgner, CEO of the Scenery
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S 01 | Ep 17 A Journey Through the Insurance Technology...

With Sabine, CEO of Alchemy Crew & Co-Founder of Startupbootcamp InsurTech & Hartford’s InsurTech Hub Accelerators
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S 01 | Ep 48 Deep Dive: Navigating the Complexities of...

Battling Cyber Threats in the 21st Century
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S 01 | Ep 15 The Art of Building Rapport and Using Humor in...

With the Vice President and General Manager of NWS
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S 01 | Ep 12 The Most Effective Strategy for Software...

Unlock the world of Product-Led Growth (PLG) in this riveting discussion with our special guest, Kyle Poyar, the operating partner at OpenView.
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S 01 | Ep 7 Crafting Compelling Stories in Startups and...

Discusses Blaine Graboyers’ experience in film, TV, and game world, the difference between investing in shows and tech startups
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S 01 | Ep 5 Cultivating Connection, Ownership, and...

Group CEO of Overdose, Paul Pritchard
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S 01 | Ep 4 Hyping Up Idea-Driven Businesses

with MicroFame Media’s Michael F. Schein
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S 01 Ep 1 | Innovative Customer Experiences are What...

With Josh Elledge, a renowned entrepreneur, media expert, and advocate for financial empowerment.
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S 01 Ep 35 | Navigating Market Disruptions and Making...

With Pete Flint, 2-time unicorn founder, co-founder and former CEO of Trulia, founding partner at NFX.
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S 01 Ep 22 | From Operational Roles to Marketing Genius

Domestic & General's Sustainability Mission
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S 01 Ep 13 | Navigating Markets and Relationships for Growth

With Steve King, the former president and CEO of DocuSign
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S 01 | Ep 10 Turning Your Marketing Into Dollars

With Peter Fader, the Wharton School marketing professor
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Turning Your Marketing Into Dollars

With Peter Fader, the Wharton School marketing professor
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S 01 Ep 8 | Turning Your Customers Into Your Biggest...

With Dean Stoecker, the Executive Chairman at Alteryx and author of The Masterpiece book, a manual for entrepreneurs.
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S 01 Ep 3 | The Future of Digital and Hybrid Experiences

With Scott Wharton, General Manager of Logitech's Video Collaboration Group.
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Transform Businesses with Technology

Abhinav Kumar, an award-winning Global Chief Marketing & Communications Officer at TCS.
14

Cracking the Code: Achieving Product-Market Fit with...

With Kevin Mahaffey, the Founder of Lookout & Investor in 9 unicorns
11

Navigating the Business Landscape

With Scott Brinker, the Godfather of MarTech, Interactive Content, and HubSpot's Ecosystem
12

Understanding Growth as a Function within Organizations

With Guillaume Cabane, the 'Godfather of Growth' & Co-Founder of Hypergrowth Partners
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From Operational Roles to Marketing Genius

Domestic & General's Sustainability Mission
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Enhancing the Buying and Selling Experience

With Mark Organ, the CEO coach at Categorynauts, Founder & CEO at Influitive, and the author of ‘The Messenger is The Message’ book.
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How RELAYTO has changed the game for Tom Clements and his...

Tom Clements, the Managing Partner of the Employee Benefit Practice at Meridian Risk Management, Co-Founder & President at Meridian Software Services, shared his experience with RELAYTO in a webinar. In the session, Tom explained how RELAYTO has helped his team simplify processes and enhance client communication.
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🌸 Big Wins This Spring — RELAYTO Leads in Spring 2025 G2’s...

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RELAYTO in the News

We're thrilled to share the latest market recognition and momentum on toward our mission of bringing AI-powered interactive content experiences to everyone. Here are a few recent highlights:
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Boost SEO with RELAYTO: Improve Content Visibility

Discover how RELAYTO enhances your interactive content’s SEO. Learn practical strategies for higher rankings, increased traffic, and better engagement in minutes.
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How to Use a Template

Save time and maintain consistency. This 4-minute guide shows you how to import, edit, and reuse templates for streamlined content creation.
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Create a Mobile Version Experience

In just 4 minutes, discover how to adapt your documents for smartphones and tablets. Deliver responsive, accessible content to on-the-go users.
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Mobile Experience Best Practices

Take 5 minutes to learn how to ensure your interactive projects look and perform perfectly on any mobile device.
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Prepare Your PDF for RELAYTO: Simple Steps to Success

In just 8 minutes, learn quick formatting tips and setup strategies to ensure a smooth transition to interactive experiences.
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Experience-focused leaders podcast

Welcome to the Experience-Focused Leaders Podcast, where we bring the most important ideas to life!
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RELAYTO Leads G2 Rankings 4 Seasons in a Row

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The Peninsula of Fear: Chronicle of Occupation and...

This publication presents documented international law violations during Crimea's occupation by Russian forces from February 2014 to February 2016, aimed at human rights organizations and civil societies.
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RELAYTO is Named Winner in HackerNoon's Startups of the...

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Celebrating MarTech Breakthrough Award Winners 2024

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Marketing Director at IMS/Omnicom Group rates RELAYTO 10/10

RELAYTO gets a perfect score for its intuitive interface, robust customization options, and powerful analytics. Nicole Hite shares on G2 how valuable RELAYTO is for IMS' sales teams, as it allows them to effortlessly create personalized presentations, share content, and track prospect activities.
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Democratizing digital experiences: RELAYTO’s CEO Alex...

Alex Shevelenko has been interviewed on The Growth and Scaling Podcast with Todd Westra, where he discussed how RELAYTO is transforming static, print-optimized PDFs into dynamic, engaging experiences. Alex talks about his experience as a cloud pioneer and innovator, focusing on business and personal growth.
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RELAYTO CEO's perspective on personalized content's role in...

Alex Shevelenko discusses the importance of personalized sales content with Alex Dzhurasenko, an Account Executive at Reply.io. Alex highlights the limitations of traditional PDF formats and emphasizes RELAYTO's platform features for effective sales communication.
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IBM Be Equal 2020

IBM specializes in cloud computing, AI, and enterprise solutions to drive innovation and efficiency. Its technology and expertise help organizations transform operations and solve complex problems.
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RELAYTO Continues to Stay on Top in G2 Summer Reports

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How to Plan Better Employee Benefits

Simplify benefits to boost employee retention.
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Understanding the Non-Linear Buyer Journey: A New Approach...

A talk with Georgiana Laudi, Co-Founder and Chief Strategist of Forget The Funnel. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to customers throughout their entire journey. Georgiana emphasizes the importance of product marketing, operationalizing customer insights, and adopting a customer-centric approach to build meaningful, lasting relationships and drive better business outcomes.
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What is an HR Document? [Complete Guide + Template]

Read this article if you’re tired of wading through complex, jargon-filled HR documents and want to make them actually work for your team and business.
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S 01 | Ep 44 The Power of Aligning Marketing, Customer...

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What Is Digital Congruence?

Analyze how your content delivery aligns with your brand's message.
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The Power of Visuals in a Text-Heavy World: Why Seeing Is...

Learn how images can capture attention, improve memory, and leave a lasting impression in today’s fast-paced digital world.
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S 01 | Ep 39 Elevating SaaS Events: Creating Memorable and...

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S 01 | Ep 26 Sustainability in Action: Transforming...

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S 01 | Ep 28 Managing a high growth organization in a...

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S 01 | Ep 57 Mastering the Art of Customer-Centric...

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S 01 | Ep 45 How to Thrive in the Ever-Changing Landscape...

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How to Master Content Strategy with 5 Books

Master Content Strategy with These 5 Books.
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5 Stages of awareness: B2B content strategy guide

The article shares insights from Rob Walling’s talk at Microconf 2024, where he breaks down the five stages of consumer awareness from Eugene Schwartz's book, "Breakthrough Advertising." It highlights how understanding these stages—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware—can shape an effective B2B content strategy.
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5 Most Popular AI Video Editors for Marketers 2024

Nowadays, effectively promoting your products or services through engaging videos is crucial. However, creating impactful product demos or concept videos traditionally requires a lot of time and money.
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Cognitive Fluency: How to Improve User Experience

From a business standpoint, someone trying to create a service for consumers should have a general understanding of the term "cognitive fluency." Knowing this concept will help you see the psychology behind consumer decisions and sell your product or service effectively.
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SaaS Marketing: Strategies and Tips to Boost Your Business...

This article dives into effective marketing strategies to help SaaS companies succeed in a Business-to-Consumer (B2C) model, offering tips on attracting and retaining customers in a competitive landscape.
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RELAYTO: Transforming B2B Sales Through Engaging Content...

Tired of your sales pitches falling flat? Prepare to elevate your sales approach with RELAYTO, an innovative content platform that turns static presentations into captivating interactive experiences. Discover how RELAYTO's AI-powered tools and analytics can help you engage prospects more effectively, streamline your sales process, and ultimately close more deals.
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How RELAYTO Empowers Next-Gen B2B Marketers

Discover four cutting-edge techniques that will transform your customer engagement and drive results.
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What is Content Governance?

Ensure Consistency in Content Operations.
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Pamela Wilson

Pamela Wilson is a leading voice in marketing and the author of two must-read books: Master Content Marketing and Master Content Strategy. As the Chief Marketing Officer at DCS: Dental Claim Support, Pamela has 35 years of experience helping businesses generate leads and profits. She's a trusted marketing advisor, keynote speaker, and creator of the Offer Accelerator program.
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RELAYTO Excels in G2's Winter 2024 Reports Across 14 Key...

RELAYTO News
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How to Craft a Winning Digital Marketing Strategy

New businesses and startups need strong digital marketing to stand out from the competition. Personalized marketing campaigns help customers make better buying decisions, but many companies struggle with low visibility, limited expertise, or tight budgets. In this article, we'll explore the benefits and challenges of online marketing and offer ways to help your business tackle these issues and succeed.
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Why Interactive Content Hubs Are Important for Marketing?

Simplify your content to guide users
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Interactive vs. Static Content: What Works Best?

Interactive Content Engages More Effectively
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FRICTION―The Untapped Force That Can Be Your Most Powerful...

Quotes from the book.
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The Narrative Gym for Business

Quotes from the book.
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Why B2B Marketers Need Content Curation

Need Better Engagement? Try Content Curation!
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S 01 | Ep 22 From Operational Roles to Marketing Genius:...

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S 01 | Ep 55 Mastering the Art of Seed Investing and...

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S 01 | Ep 52 Breaking Barriers: Tailoring Communication for...

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A fast-track to interactive content with new RELAYTO UI &...

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How to Enhance SEO Optimization Using AI

How to make your blog posts stand out? Optimizing your blog posts for SEO can be tough, especially if you're new to content creation. However, AI-powered tools can simplify this process and enhance your content experience. This blog will guide you through using Anyword, Upword, and Surfer SEO to optimize your blog posts effectively.
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Revenue Marketing Mastery: A Guide to Driving Business...

This guide explores revenue marketing, a strategy that links marketing efforts directly to revenue growth. It covers key concepts, implementation strategies, and how RELAYTO's tools can support this approach to drive business success.
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5 TED Talks on The Future of AI and Creativity

Are you ready to explore the future of AI and creativity?
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Top 10 Books To Learn SaaS

Top 10 books to conquer the SaaS world! Learn from experts, build your dream product, and achieve sustainable growth.
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3 AI Use Cases in Marketing Strategy

In this article, we'll explore how companies like PayPal, Mastercard, and BloomsyBox are leveraging AI applications to enhance their marketing strategies, from improving efficiency to driving customer engagement. Let's dive into these innovative cases and discover how AI is transforming the marketing landscape.
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S 01 | Ep 49 Balancing Act: Immigrant Experiences &...

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S 01 | Ep 46 Navigating Cultural Differences and Consensus...

62

WSJ about Perplexity

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Perplexity AI on Wikipedia

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Mike Folgner

Mike Folgner is a serial entrepreneur in the video space with exits to Twitter/X and Yahoo!. He founded SnappyTV, later bought by Twitter/X. He also founded Jumpcut and later sold it to Yahoo!. Currently, Mike is the CEO of the Scenery platform that has investors such as Greylock, Craft, and Figma.
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Innovation Meets Scale: Best Digital Sales Room | RELAYTO

Read about how RELAYTO is reshaping the future of Digital Sales Room and fostering innovation in the industry.
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Influencer Marketing: Is It Worth the Investment?

Influencer marketing has grown from a trendy phrase to a crucial marketing tactic used by companies around the world. It has emerged as a powerful tool for brands looking to expand their reach and connect with their target audiences more genuinely. As we dive into the specifics, we must ask: Is influencer marketing worth the investment?
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S 01 | Ep 41 Discovering Sales and Negotiation Secrets...

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S 01 | Ep 40 Unleashing the Power of Passion: Driving...

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Karen Walker

Operating Partner of Goldman Sachs
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S 01 | Ep 38 Revolutionizing Company Culture: Strategies...

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Microsoft Entra ID SSO

RELAYTO is integrated with Microsoft Entra ID, offering Enterprise Single Sign-On support.
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S 01 | Ep 35 Navigating Market Disruptions and Making...

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S 01 | Ep 34 The Power of Positioning and Narrative in...

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S 01 | Ep 33 The Power of Positioning and Narrative in...

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S 01 | Ep 32 Fostering Strong Connections and Credible...

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S 01 | Ep 31 The Most Important Marketing Execution...

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S 01 | Ep 30 Breaking the Mold: Integrating Personal and...

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S 01 | Ep 25 Ep 25 Unveiling Value and Transparency in...

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S 01 | Ep 18 From Startup to Exit: A Founder's Journey in...

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S 01 | Ep 23 Enhancing the Buying and Selling Experience...

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S 01 | Ep 21 Understanding Growth as a Function within...

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S 01 | Ep 20 IBM's Winning Formula: Client-Centric Approach...

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Top #10 Digital Sales Room Softwares | RELAYTO

Check out the top 10 digital sales rooms, including RELAYTO & GetAccept, and see how they can help your business improve sales and marketing efforts.
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Types of RELAYTO content: Part 1

RELAYTO elevates your content by transforming standard PDFs into dynamic, customizable interactive formats. See 10 examples of RELAYTO's content and choose the most beneficial for your goals.
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The top #10 sales enablement software | RELAYTO

Elevate your sales game with the top 10 sales enablement software, from AI-powered lead generation to advanced analytics and reporting. Read more.
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Introducing the RELAYTO AI Mind Reader™

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Storytelling in marketing: How to use narratives to connect...

Learn how to effectively use storytelling in your marketing strategies to create emotional connections with your audience and increase engagement. Discover the power of narratives in building brand identity, generating leads, and driving sales. Read our guide to master the art of storytelling in marketing.
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Best SEO practices for B2B content

When it comes to SEO, many businesses optimize their websites and blog content to rank higher in search engine results. But the world of B2B marketing has its specific challenges.
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How to personalize your marketing campaigns for engaging...

Try these effective techniques to customize your messaging and campaigns for shaping stronger connections with your audience.
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The essential growth hacking tools for every start-up |...

Discover the must-have growth hacking tools for any start-up with RELAYTO's latest blog post. Get expert advice and learn how to boost your business now.
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List of the best AI tools

Cards ∙ 15 pages
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Rachel Balik

Lead Product Manager of Uber
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Renee Edwards

Director, Global Social Media Brand of IBM
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Julie Liegl

CMO of Slack
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S 01 | Ep 9 Mastering Effective Marketing Communication...

Ben Guttmann, marketing communications expert and the author of the “Simply Put: Why Clear Messages Win and How to Design Them” book.
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S 01 | Ep 59 Positioning vs. Branding

Understanding the Key Differences for Business Success
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S 01 | Ep 52 Breaking Barriers

Tailoring Communication for Inclusive Engagement
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Navigating Markets and Relationships for Growth

With Steve King, the former president and CEO of DocuSign
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Driving Business Growth Through People-Centric Strategies...

With Aaron Au, the Co-founder of SuccessFactors: a global leader in cloud-based HR software.
10

The Future of Digital and Hybrid Experiences

With Scott Wharton, General Manager of Logitech's Video Collaboration Group.
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Where You Go for Software: Reach Your Peak

With Godard Abel, the Founder & CEO of G2
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Turning Your Customers Into Your Biggest Champions

With Dean Stoecker, the Executive Chairman at Alteryx and author of The Masterpiece book, a manual for entrepreneurs.
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Discovering Sales and Negotiation Secrets through...

With Oren Klaff, Bestselling Author of Pitch Anything and Flip the Script.
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Guest application Page

Experience-Focused Leaders Podcast Booking status: Open!
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Shane Neman

Shane Neman is the Chief Investment Officer and General Partner of Neman Ventures Family Office, with a portfolio spanning over 50 startups, including Impossible Foods, SandboxAQ, Flexport, and Kraken, as well as significant real estate holdings like Pacific Park at the Santa Monica Pier and the Standard Life Building in Pittsburgh. A serial entrepreneur with a Computer Science degree from NYU, Shane founded JoonBug and EZ Texting, scaling them to multimillion-dollar successes before exiting. He is also the author of Nightlife Lessons, chronicling his journey of business innovation in NYC’s nightlife and beyond.
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THE RELAYTO CREATOR'S MANIFESTO

This is the way... to move your audience
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David Siegel

David Siegel is the CEO of Meetup, with over 25 years of experience in digital media, subscriptions, and e-commerce. David previously served as CEO of Investopedia and has led 7x and 5x exits in his career. He is also an Adjunct Professor at Columbia University, a Strategy Advisor, and a CEO Coach. David is the Founder and Chairman of Israel Tech Mission and the author of Decide & Conquer, a bestselling leadership book. He holds an MBA from The Wharton School.
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Oleksandra Matviichuk

Oleksandra Matviichuk is a Head of the Сenter for Сivil Liberties, Nobel Prize winner, Author of The Peninsula of Fear: Chronicle of Occupation and Violation of Human Rights in Crimea.
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TED Talk: The Ordinary People Doing Extraordinary Things in...

This document features Oleksandra Matviichuk discussing the impactful contributions of ordinary individuals in Ukraine.
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How to Edit a Hub Cover and Logo

4 mins read
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RELAYTO Wins Top Honors in Presentation Software Category

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RELAYTO Earns 177 badges in G2's Fall 2024 Reports

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Navigating the Evolving Landscape of Content Marketing with...

A talk with Pamela Wilson, CMO of Dental Claim Support, the Author of Master Content Marketing, and Master Content Strategy. Pamela discusses the evolving landscape of content marketing, emphasizing the impact of AI advancements. She highlights the necessity of human oversight to maintain content quality and authenticity. Pamela explores strategies for engaging different audience segments, the importance of video content, and the changing behavior of B2B buyers using AI tools for research. She also addresses the challenge of maintaining high-quality content amidst the prevalence of low-quality, AI-generated material, advocating for thoughtful, trust-building content.
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Nick Jain

Nick Jain, CFA, is the CEO of IdeaScale, serving top organizations such as NASA, Doctors Without Borders, Comcast, and McKinsey. A Harvard Business School graduate, Nick has been driving growth in companies across logistics, apparel, and tech. Under his leadership, IdeaScale has expanded globally and continues to lead in the innovation software space.
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Transform User Decisions with Proven Digital Design...

Uncover key decision-making principles like defensive choices, framing, defaults, and social proof. Use these principles to optimize your digital experiences and outpace competitors in a tech-driven market.
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S 01 | Ep 48 Deep Dive: Navigating the Complexities of...

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The Power of Self-Determination Theory in B2B Content

This article explores Self-Determination Theory (SDT), a psychological framework that sheds light on what motivates us as humans and how this applies to B2B content creation.
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Motivation Made Simple: How to Connect with Consumers Using...

Reading this article is a must for anyone in marketing or business who wants to connect more deeply with consumers. It dives into Self-Determination Theory (SDT) and breaks down how understanding three key aspects—autonomy, competence, and relatedness—can transform the way you approach your audience.
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S 01 | Ep 42 Revolutionizing Customer Experience:...

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How to Create Amazing Digital Presentations Without Being...

Discover how to create digital presentations that captivate your audiences by merging fresh design with familiar structure.
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S 01 | Ep 27 Managing a high-growth organization in a...

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S 01 | Ep 26 Sustainability in Action: Transforming...

Laura Gitman is a global expert on corporate sustainability with two decades of experience in strategy consulting. She has advised senior executives at global companies across a range of industry sectors and sustainability issues. Laura has also been a leader in BSR’s organizational growth and impact. She launched BSR’s financial services practice and New York office, and she is currently the Chief Impact Officer — the first in the organization’s 30-year history.
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S 01 | Ep 27 Building on Purpose: The Crucial Role of...

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S 01 | Ep 56 From Confusion to Clarity: How Innovative...

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How to Create User-Focused Content

Build Content That Solves User Needs.
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Transform Business Communications with Interactive Content

This article highlights how RELAYTO takes business communications to the next level with true personalization. By using AI and interactive content, it creates engaging experiences that resonate with audiences, boosting loyalty and spending.
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S 01 | Ep 62 Understanding the Non-Linear Buyer Journey: A...

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Engage Your Audience with Powerful Visuals

Let's explore the science of visual advertising and how to incorporate it into your strategy to boost sales.
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S 01 | Ep 29 The role of customer, buyer and employee...

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How AI Transforms Content Governance

Ensure smarter content management for your business.
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How to Build Effective Content Governance

Step-by-step guide for better content management.
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Georgiana Laudi

Georgiana Laudi is a product growth advisor, author & speaker who's passionate about helping teams turn customer value into revenue-generating outcomes. While leading marketing for Unbounce, she helped the company grow its revenue by nearly 900%. Since then, Georgiana has worked with SaaS teams like Bitly, Sprout Social, Appcues, SparkToro, Invoice Simple & dbt Labs. She co-authored the Forget the Funnel book and the Customer-Led Growth Framework.
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Forget the Funnel

Quotes from the book.
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How to Build Lasting Customer Relationships

Quotes from an interview with Rachel Kline on Medium.
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Georgiana Laudi

Georgiana Laudi is a product growth advisor, author & speaker who's passionate about helping teams turn customer value into revenue-generating outcomes. While leading marketing for Unbounce, she helped the company grow its revenue by nearly 900%. Since then, Georgiana has worked with SaaS teams like Bitly, Sprout Social, Appcues, SparkToro, Invoice Simple & dbt Labs. She co-authored the Forget the Funnel book and the Customer-Led Growth Framework.
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