SONY Brand Book (88/100)

environments p. 88 packaging Sony packaging should speak to The technology should be clearly The open frame and chosen Sony the unique experience of buying, explained with simple typesetting highlight color should be used to owning, and using Sony products. on one side of the package. All create a singular feeling to the de- �� The package should be designed body copy should be housed in sign. The box should look and feel �� such that the consumer leaves the the same section, and become the like a single design from any angle. � �� shop proud to be carrying their quick-reference home for the dis- �� purchase. cussion between maker and buyer �� of what the product is all about. � �� Many elements must be included �� on the package. All of the handling � �� iconography should be arranged Sony packaging should be iconic in, and of, �� to make a beautiful block of infor- �� itself; both beautiful, and a ﬂuent expression �� mation design. Do not scatter them �� at random throughout the box. of the brand. � � ��

SONY Brand Book Page 87 Page 89