building tools p. 24 headline treatment Sony headlines appear here in different type sizes, reversed out of a Sony black background. type size: 20 pt type size: 36 pt type size: 52 pt leading: 1.1 x 20 = 22 pt leading: 1.1 x 36 = 39.6 pt leading: 1.1 x 52 = 57.2 pt Always do Always do what has Always do never been what has done before. what has ( ) Ibuka never been done before. never been ( ) Ibuka done before. ( ) Ibuka