environments p. 97 email templates Sony email communication should look and feel like a Sony home, as it may be the first time the recipient has a visual experience of our brand. In addition to this, over 25% of our recipients receive their email in a preview pane; because of this restriction, email has special guide- lines which should be followed. In this case only, the Sony logo is placed on the left of the communi- cation, rather than on the right. We must guarantee that the logo is not cut out of the preview pane. The open frame still exists but without the left bar. It appears at the bottom of the email communication, complete with the tagline. It is recommended that black type on a white background be used, with the exception of the Sony logo and tagline, which must always be reversed out of Sony black.