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In December 1978, Ibuka said to Morita, “Don’t you think a stereo cassette player that you market by June, it will be a hit.” The room fell silent as the reality of such a demand sunk in. can listen to while walking around is a good idea?” Two months later, Morita called Engineering miracles aside, how would they have the units ready to deliver in four months? ® a meeting at Sony HQ of young electrical and mechanical design engineers, planners, But so they did. The Walkman was released just before summer vacation of that year. and publicity people. He held up a model of the first ever portable music player and said, They had brought their skills together to create a truly unique and innovative Sony product “This is the product that will satisfy young people who want to listen to music all day – they’ll yet again. It is with this same spirit in mind that we bring the brand building tools together take it everywhere with them. If we put a playback-only headphone stereo like this on the to produce premium, iconic visual communication. 2 p. 19 Tireless commitment and innovative creativity building enable us to continually lead in the technical industry. We wish to inject this spirit into the tools we use to tools market Sony. The basic tools are: typography, color and photography.

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