building tools p. 21 identity typeface So in the same way that we all have The strength and simplicity of the lines individual personalities, each typeface that compose this typeface affirm ITC Avant Garde makes its own distinct statement. the emotional connection that we wish Medium abcdefg All visual communication for Sony will to establish with the consumer of be set with a typeface called ITC Avant confidence and clarity. Garde, in three different weights: Book, reverse-safe ABCDEFG Medium, and Demi. In the sole instance When set in ITC Avant Garde, Sony of electronic use, we also employ ITC text carries the simple confidence of Avant Garde Book Condensed. our brand personality. 12345678 ITC Avant Garde abcdefg Demi reverse-safe ABCDEFG 12345678 ITC Avant Garde Book abcdefg not to be reversed ABCDEFG 12345678 ITC Avant Garde abcdefg Book Condensed web use only ABCDEFG 12345678