building guidelines p. 54 execution product treatment step 1: grid maximum product width Open the supplied standard grid in Photoshop which is 7x7 inches, divided into half-inch segments. This gives you a 14x14 square grid in the center of which the product should be placed. See the diagram for exact positioning guidelines. product glow parameter horizon line, color glow sits here 1 product sits here 2 product reflection gradient product reflection gradient stops here 3 when building in Photoshop for web use: gradient for background color starts here 4