The C-37A microphone made Sony a benchmark brand in audio recording. Perhaps the clincher was Frank Sinatra himself. Legend has it that when Sinatra did not like what he heard played back after a recording session, he would walk out of William Robinson, the chief recording engineer for Capitol Records and a man recog- the studio, leaving the record company to foot the bill for the day. This tended to nized as one of the world’s foremost experts on recording technology described happen two or three times before he was satisfied, and re-recording was expensive. Sony’s new microphone: “Never before have I seen such a wide frequency band, When studios introduced the C-37A, they would ‘get it in one take’, and Sinatra went or such a smooth response in the upper range.” home happy every time. 3 p. 48 These guidelines have been provided as a visual and building technical reference for the process of putting together visual communication for Sony. They have been carefully crafted to make sure guidelines that when you’re building the pieces of the Sony brand, you get it in one take.