building guidelines p. 52 execution resizing open frame When resizing the open frame For sizes within the same for print communication, use proportions as the letter the dimensions of the letter size format. Scale up or (8.5 x 11”) as the reference. Scale down proportionately. the letter format until it fits inside the desired format, using the given examples as guidelines. This will properly set the width of the open frame. Reconstruct the frame with the resulting widths. The relationship between the logo and the top right of the page remains constant. The same ap- plies for the tagline in the bottom left of the page. Minimal size: 50% of the size of the open frame on a letter size For sizes with different should be considered the minimal proportions from the size for printed versions. letter format. This means that the minimal height Scale up proportion- of the Sony logo is 0.1” ately until you hit one of the sides and extend in horizontal or vertical direction.