OTHER APPAREL The Tesla Motors identity represents our company and the products that it invents and manufactures and should be treated consistently and with respect. But as an automobile brand and a brand that represents a revolutionary new approach to transport, the Tesla brand is also a lifestyle brand. In the lifestyle context we will allow more latitude in how the brand is modified in order to make a particular fashion accessory or garment attractive and attention getting. There are, however, a few hard and fast rules. First, make a clear distinction between items that will be used as a direct representation of the Tesla company or product (e.g. employee apparel, car accessories, corporate give-aways, etc.) and those designed to be used or worn in the spirit of Tesla Motors (t-shirts, hats, scarves, etc.). The former items MUST adhere to the spirit and letter of these guidelines. The latter items do not, except for the following rules. If you are in ANY doubt about whether an item is a corporate item or a fashion item, please contact the responsible member of the Marketing department. Second, although on these types of items, the logo and its elements may be de-constructed and used alone or in arbitrary proportions to each other, they MUST NEVER be distorted in any significant manner or set in different typography. Third, somewhere on the accessory or garment, the Tesla Motors identity must appear, either in the form of The Tesla Wordmark alone or in the context of The Tesla Flag. Fourth, the treatment of the identity should in no way denigrate or bring the brand into disrepute. Fifth, finally and most important, no accessory or garment design is to be put into production without the review and explicit approval of Corporate Marketing and the Chief Designer/Creative Director. OTHER 02