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VISUAL IDENTITY TESLA T A. Permissible Color/Background Combinations 0.5X 0.5X 0.5X X 0.5X B. Clearspace Use of the Tesla T on an application requires the explicit permission of Corporate Marketing and the Chief Designer/Creative Director. It should NEVER be given to third parties for use on their communications. Use of The Tesla T must adhere to the following two rules: A. The Tesla T may ONLY be used in the color combinations shown here. It may NOT be placed on a patterned background, over a photograph or on a background of some other color. The Tesla T may NOT be in a color or on a background other than the 4 shown here (Tesla Red, Tesla Black, Tesla Gray or Tesla White) B. A clearspace equal to half of the horizontal width of The Tesla T must be maintained around The Tesla T in every application. No other visual element may intrude within this clearspace. C. The Tesla T must always be used in some degree of proximity to The Tesla Wordmark (either on the same visual plane or on the same object). It should never be used alone. Exceptions to this rule can only be made by Corporate Marketing and the Chief Designer/Creative Director. VISUAL IDENTITY 04

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