COLOR PALETTE CORPORATE PALETTE 0C 0M 0Y 0K 0C 0M 0Y 100K 255R 255G 255B 0R 0G 0B WEB = FFFFFF WEB = 000000 White Black 0C 100M 81Y 4 K 0C 0M 0Y 24K 201 227R 25G 55B R 203G 204B WEB = E31937 WEB = C9CBCC PANTONE® PANTONE® 186 Cool Gray 4 0C 0M 0Y 39K 0C 0M 0Y 68K 174R 176G 178B 113R 114G 115B WEB = AEB0B2 WEB = 717074 PANTONE® PANTONE® Cool Gray 7 Cool Gray 11 The colors featured on this page and throughout this site are not intended to match the PANTONE* Color Standards. The standards for the PANTONE Colors are shown in the current edition of the PANTONE Color Formula Guide. The PANTONE MATCHING SYSTEM® is a worldwide printing, publishing and packaging color language for the selection, marketing and control of color. *PANTONE® is a registered trademark of Pantone, Inc. Color is a great identifier: football teams, airlines and even telecommunications companies “own” colors that are instantly recognizable and represent who they are. By understanding and exploiting this principle we can use color to influence the way people think about us and build strong associations with our brand and our products. Proper application of the primary corporate color palette helps to ensure a consistent and credible communication of the company. Our corporate color palette consists of red (PMS186) grays (PMS Cool Gray 4, 7 and 11) and white and black. When it is not possible to print a solid Pantone color, check our recommended CMYK breakdown (Cyan, Magenta, Yellow and Black.) Always use the percentage breakdowns specified here to achieve the closest match to Pantone colors. RGB and web safe values specify colors for screen and Internet display. These guidelines are designed to be viewed on screen. RGB color print outs should not be used to match color. Always use the relevant matching system to ensure consistency. These colors or their equivalents should set the tone of any application which stages the company or is a communication from the company. Overall, brand colors should be used in the following percentages: White 75%, cool gray 4,7,11 20%, and red 5%. In most instances, the red in the logo flag and a supporting graphic element are enough red for the page or application in question. We are trying to move away from the dark gothic blacks and create a modern and freshly efficient aesthetic. COLOR PALETTE 01