VISUAL IDENTITY UNACCEPTABLE USES OF THE VISUAL IDENTITY Wrong Color Combinations Wrong Proportions Wrong Spatial Relationships Wrong background to flag Floating Flag Cropped Tesla T Old Tesla Shield Buy a at a store near you Tesla Wordmark used “in-line” to text The exhibits above are some examples of ways in which the variations of the Tesla Visual Identity SHOULD NOT be used. This is by no means an exhaustive list, but it illustrates some of the most common issues. In particular, please make sure that the identity is also rendered in correct colors and position and is not distorted. It is also important to ensure that the identity has sufficient clearspace and bleeds correctly (in the case of The Tesla Flag) VISUAL IDENTITY 09