VISUAL IDENTITY MODEL S A. Permissible Color/Background Combinations X X X X X B. Clearspace The Model S Wordmark may be used in any application and in any configuration provided the two rules are strictly adhered to: A. The Model S Wordmark may ONLY be used in the color combinations shown here. It may NOT be placed on a patterned background, over a photograph or on a background of some other color. The type may NOT be in a color or on a background other than the 3 shown here (Tesla Gray, Tesla Black, or Tesla White). The Model S Wordmark should NEVER be used in Tesla Red. B. A clearspace equal to the vertical height of “M” in The Model S Wordmark must be maintained around The Model S Wordmark in every application. No other visual element may intrude within this clearspace. The Model S Wordmark may NOT be used “in-line” as part of headlines, copy or other typography, but should always be used as a stand-alone element. The Model S Wordmark may be given to third parties for use in their communications. Third parties must also abide by the rules outlined above. VISUAL IDENTITY 07
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