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VISUAL IDENTITY ROADSTER A. Permissible Color/Background Combinations X X X X X B. Clearspace The Roadster Wordmark may be used in any application and in any configuration provided the two rules are strictly adhered to: A. The Roadster Wordmark may ONLY be used in the color combinations shown here. It may NOT be placed on a patterned background, over a photograph or on a background of some other color. The type may NOT be in a color or on a background other than the 4 shown here (Tesla Red, Tesla Black, or Tesla White) B. A clearspace equal to the vertical height of “a” in The Roadster Wordmark must be maintained around The Roadster Wordmark in every application. No other visual element may intrude within this clearspace. The Roadster Wordmark may NOT be used “in-line” as part of headlines, copy or other typography, but should always be used as a stand-alone element. The Roadster Wordmark may be given to third parties for use in their communications. Third parties must also abide by the rules outlined above. VISUAL IDENTITY 05

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