VISUAL IDENTITY TESLA WORDMARK A. Permissible Color/Background Combinations X X X X X B. Clearspace The Tesla Wordmark is the most common expression of the Tesla Visual Identity. It combines the clearest communication of the brand name with the most flexible rules of application. The Tesla Wordmark may be used in any application and in any configuration provided the two rules are strictly adhered to: A. The Tesla Wordmark may ONLY be used in the color combinations shown here. It may NOT be placed on a HIGHLY-PATTERNED background or photograph. Care should be taken that the background upon which it lies allows it to read with sufficient prominence. The type may not be altered in any way, nor should it have any elements added to it, such as a drop shadow or underline. B. A clearspace equal to the vertical height of The Tesla Wordmark must be maintained around The Tesla Wordmark in every application. No other visual element may intrude within this clearspace. The Tesla Wordmark may NOT be used “in-line” as part of headlines, copy or other typography, but should always be used as a stand-alone element. The Tesla Wordmark is the ONLY expression of the Tesla Visual Identity which may be given to third parties for use in their communications. Third parties must also abide by the rules outlined above. VISUAL IDENTITY 02