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VISUAL IDENTITY OVERVIEW A. The Tesla Wordmark PMS 186 B. The Tesla Flag C. The Tesla T PMS 186 The Tesla Visual Identity is more than a badge or logo: it stands for who we are. It is a visual representation of our brand, our values and our commitment to be the best of the automotive and technology worlds. The relationship between each element of our visual identity has been carefully considered: the letters have been specially drawn and colors have been chosen to create a unique, distinctive mark. The relative size and position of the elements is fixed and should not be changed. There are three variations of the Tesla Visual Identity They are: A. The Tesla Wordmark B. The Tesla Flag C. The Tesla T Note that The Tesla Flag and The Tesla T may be used on communications ONLY WITH EXPLICIT APPROVAL of Corporate Marketing and the Chief Designer/Creative Director. VISUAL IDENTITY 01

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