TYPOGRAPHY PRIMARY TYPOGRAPHY Primary & Copy Font: HELVETICA Helvetica Light Standard ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Bold Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary & Headline Font: GOTHAM Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Electronic font: ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Regular abcdefghijklmnopqrstuvwxyz 0123456789 The selection and use of our corporate typeface has two functions. Firstly, to create a distinctive and consistent look across all our communications. Secondly, to help the reader navigate a document, delivering messages with impact and clarity. Our primary typeface is Helvetica. Helvetica is the quintessential modern and versatile sans serif typeface. It is highly legible, economical with space and comes in a variety of weights that give distinction and impact to any communication. The Helvetica family is available globally for PC and Macintosh systems. For headlines, titles and pull-out’s you may use our secondary typography, which is Gotham. For electronic applications, it is important to use a typeface that is installed as a standard on all PC and Macintosh systems. Arial has been selected to replace Helvetica in electronic applications because it is the closest match out of the standard typefaces available. TYPOGRAPHY 01