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THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Isabelle Papoulias Tejal Parekh Chandar CMO | MediaFly CMO | Terminal Pattabhiram CMO Super Power CMO Super Power CMO | Coupa Strategic rebranding. Standing up a marketing team. CMO Super Power Big picture thinking. Isabelle’s path to CMO was Tejal is an impact-oriented global anything but linear, because marketing executive, skilled at Chandar is a results-driven she wanted her career that putting companies and products executive with more than 25 way. From quantitative research on the map. She is a visionary years of experience in strategic firms, to global ad agencies, leader with experience leading marketing and management media agencies, and now growth for businesses ranging consulting. In 2019, he was leading marketing at Mediafly, from $1M to $1B in revenue and recognized as one the Ten Most she is deliberate about gaining is fortunate to have worked at Influential Marketing Leaders in ‘range’: managing global Fortune innovative organizations such as 2019, and in 2017 was rated by 500 accounts, leading custom Salesforce, Google, HackerRank LinkedIn as one of the top 5 CMOs research studies, building global and now Terminal. She thrives in in the world to follow for thought- ad campaigns, running global both B2B and B2C environments leadership in the digital marketing operations, rolling-out GTM and has built world-class domain. He has well-rounded strategies, building marketing modern marketing organizations, experience across the software teams, leading diversity & inclusion emphasizing data-driven decisions industry ranging from applications plans, selling software… just a and a mindset of constant to infrastructure, license to few of her work adventures. She experimentation. Her superpower subscription & traditional to Cloud considers herself a generalist, is distilling complex problems computing, and digital marketing a simplifier (because she has down to simple solutions and businesses. Chandar is a proven been told this many times!) and a creating a truly differentiated CMO with in-depth know-how builder of things: teams, processes, position for challenger brands and proven success in the main strategies, solutions to problems. against incumbents. pillars of marketing. 28

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