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THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Heidi Bullock Carlo Cadet Michael Callahan CMO | Tealium Recent VP, Marketing CMO | Acronis CMO Super Power | Cytracom CMO Super Power Scaling SaaS brands. CMO Super Power Scaling cybersecurity brands. Developing revenue driving Heidi has expertise in marketing customer centric stories. Michael is a security marketing and selling SaaS products. executive with the rare Her strengths include product Carlos is a Product Marketing combination of branding, product marketing and revenue generation Executive with deep Cybersecurity and technical expertise. He has a across the customer life cycle experience. He has experience proven track record in both large (acquisition marketing, customer with team leadership, campaign and startup companies developing marketing). She has experience strategy, demand generation, and executing go-to-market running SDR teams and content marketing, storytelling, and enablement programs that enablement. Heidi’s specialties analyst relations, public relations, drive record revenue. He is an are: account-based marketing vertical marketing, product launch, experienced leader who creates (ABM), demand generation, digital evangelism, customer relationship a collaborative environment marketing, brand development, management, market research while setting clear objectives and email marketing, content (primary & secondary), case study holding himself and the team marketing, social media, marketing development and ROI. accountable to deliver results. metrics/ analytics and partner Specialties include: corporate marketing. She also has expertise marketing, product marketing, field with Engagio, 6Sense, Outreach, marketing, product management, Marketo and SFDC. web marketing, social media, corporate communications, branding, messaging and press and analyst relations. 8

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