THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Julia Goebel Danielle Gotkis Charles Groome VP, Growth Marketing SVP Global Marketing VP of Marketing | Biz2Credit | symplr | Pecan AI CMO Super Power CMO Super Power CMO Super Power Building a highly-effective Team building. Breaking down barriers between marketing function from scratch. brand, demand, product, and data. Julia is head of growth marketing Charles is an entrepreneurial- at symplr and a demand creation Danielle is a global marketing minded leader in marketing and specialist for software and services executive and commercially astute advertising with a knack for cross- businesses, from privately-held leader with 15 years of experience functional collaboration and an firms to S&P500 companies. in laying the foundations of and eye for branding and design. He Her specialty is building high- scaling SaaS, AI and Fintech is self-reliant, and experienced performing teams by developing companies like Pecan AI, Recurly, in both creating go-to-market talent, optimizing the marketing dLocal, Feedzai, PayNearMe, and strategies for B2B and B2SMB mix, and increasing revenue. She is others. She enjoys developing brands, and as an agency partner a two-time CMO and in her recent holistic brand and demand for B2C and B2B2C brands. role as head of marketing at a generation strategies, applying Charles has a strong track record PE-backed SaaS firm, she oversaw creativity and analytical acumen, of generating web leads and all aspects of the marketing building and coaching teams, sales opportunities in the SaaS, portfolio: demand creation, digital solving scale-up challenges, MarTech and FinTech industries. He marketing, lead generation, brand expanding into new markets, is a growth-minded team leader, development and outstanding orchestrating impactful thought focused on nurturing talent, content marketing to generate leadership programs, leading unlocking team member potential revenue. Although she is originally successful product launches, and providing mentorship to team from NY, Chicago is home — and forming lasting partnerships members for future positions and she never misses a chance to with Fortune 500 giants, global of leadership. be active. banks, national retails, telcos, and government agencies. 15