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THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Toni Clayton-Hine Joe Cohen Warren Daniels CMO | EY Chief Marketing & CMO | Bynder CMO Super Power Communications Officer CMO Super Power Delivering innovative marketing | AXIS Inspiring a global team. solutions. CMO Super Power Standing up a high-performance Warren is an innovative, sales- Toni is an award-winning marketing team. oriented marketing leader with CMO focused on creating new a deep history of developing sources of revenue from new strategies to support revenue markets, new offerings, and new Joe is an internationally growth. He has a proven record channels of distribution. Her recognized marketing leader with of breakthrough thinking at unique perspective comes from a record of helping B2B and B2C both large global organizations, building teams and transforming brands build relevance and drive like SAP & IBM, and small fast- the marketing function to help growth. At AXIS, a global insurer growing businesses. Examples companies achieve their growth and reinsurer, he is responsible include an experience center goals directly and through for guiding brand reputation, for SAP customers, and a partnerships. She knows how marketing and advertising, digital, transformative demand scaling important it is to connect the financial communications, PR, effort at Bynder, which recently creative with the operational. and internal/change management hit $100m ARR. He specializes in While being named one of the Top communications. He is a member enterprise software marketing, 100 Women in Brand Marketing is of the Company’s Strategy Office competitive intelligence, people certainly satisfying, Toni knows the and its Corporate Citizenship management, demand gen, true measure of success comes Steering Committee. change management, mergers from connecting the brand and and acquisitions, corporate offerings to demand generation, strategy, business development, pricing, and distribution strategies product marketing, channel that deliver measurable results. marketing, software marketing, PR, AR, social media, and technology evangelism. 10

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